Zipnosis' CEO has a hunch there's a consumer market for their B2B service. Infallible is hired to validate his gut, build a business case, and present a market test to his board for investment.
Situational Intelligence
We research active demand across multiple health conditions and find a B2C SaaS opportunity exists for B2B telemedicine platform Zipnosis.
Competitive Intelligence
Our research reveals a weak, compromised competitive set leaving open multiple opportunities for Zipnosis to win in B2C.
User Experience Prototype
Our recommendation: target consumers when and where they seek information to self-diagnose, build a strong visual brand to stand out from competitive clutter, deliver a frictionless customer intake experience, and adopt an easy-to-engage consumer-pricing model.
Proof of Concept Plan
Infallible proposes a market test targeting four states with the greatest demand for Skin Health.
