A startup in its second year, Bind is hungry to scale. What starts as an engagement to provide brand strategy and grow awareness becomes much larger as Infallible creates success.
01 - Situational Intelligence
Our research of active demand reveals Bind can own the concept of on-demand health insurance by leading the conversation.
02 - Competitive Intelligence
Bind's competitors don’t do digital marketing well. Research reveals their weaknesses and how to reach demand. We recommend a plan to sharpen, test, and grow Bind's digital marketing.
03 - Brand Strategy
Two years in business and Bind hadn't found the right story. Informed by data, we repositioned Bind as the rebel removing cost and uncertainty from healthcare with “On-Demand” health insurance.
04 - Proof of Concept + Demand Generation
We rapid-test ideas and messages using search and social. Then spread what works to every touchpoint, including 18,000 box lunches at a key event Bind can't attend in person.
05 - User Experience
After proving which concepts and messages deliver results, we partner with Instrument to blend brand and product into a world-class UX.
Results –>
450%
MQL Growth
1500%
SQL Growth
-51%
Cost per SQL
10X
Revenue YoY