A startup in its second year, Bind is hungry to scale. What starts as an engagement to provide brand strategy and grow awareness becomes much larger as Infallible creates success.

01 - Situational Intelligence

Our research of active demand reveals Bind can own the concept of on-demand health insurance by leading the conversation.

02 - Competitive Intelligence

Research reveals the competition's digital marketing is weak, opening a direct path to demand. We recommend a plan to sharpen, strengthen, test and grow Bind's brand and digital marketing.

03 - Brand Strategy

Two years in business and Bind hadn't found the right story. Informed by data, we reposition Bind as the rebel removing cost and uncertainty from healthcare with “On-Demand” health insurance.

04 - Proof of Concept + Demand Generation

We rapid-test ideas and messages using search and social, then spread what works to every touchpoint, including 18,000 box lunches at a key event Bind can't attend in person.

05 - User Experience

After proving which concepts and messages deliver results, we partner with Instrument to blend brand and product into a world-class UX.

Results –>

450%

MQL Growth

1500%

SQL Growth

-51%

Cost per SQL

10X

Revenue YoY

Infallible delivers proven playbooks to grow companies, guide brands, and lead teams.

Infallible delivers proven playbooks to grow companies, guide brands, and lead teams.