Services
01 - Vision Services
Situational + Competitive Intelligence
Tells you what you need to know to inform your next move. Delivers a board-ready executive report that quantifies unmet market needs and identifies category leaders and how they establish leadership, with an analysis of competitors’ go-to-market, digital footprint, and quality of engagement.
Strategy + Scalable Plan
Organizes and states your go-forward to internal and external teams. Delivers a detailed strategic plan with supporting pillars of execution that confirms objectives and includes all courses of action, key accountabilities, risk mitigation, tactics and technologies to meet those objectives.
Proof of Concept Prototype
Turns the recommended strategy into an MVP for testing. Co-created with the client team, the prototype represents a future state for potential products, services, business processes, or unmet opportunities and markets that can quickly be realized and scaled.
02 - Stand-alone services
Demand Generation
This is always mission critical, but even more so when you’re entering a new market or engaging a new audience who aren't yet aware you exist. Our test, iterate, and zero-in-on-performance playbook ensures you show up when, where, and how your target audiences are looking for you, maximizing lead quality and ROI as measured in closed sales.
UX/UI Strategy
Moves your software initiative or challenge from idea to to validated strategy, implementation, and most importantly user adoption. Ideate, co-create, validate and deliver groundbreaking technology like AI and ML as human-centered software that delivers game-changing business impact.
AI Pilot & Incubator
Infuses AI into existing systems and processes with pilot projects run as AI incubators for your team and your business, by standing up bespoke AI workflows and by helping you plan what your business may look and feel like in the future with and without the benefit of integrated AI
Brand Strategy
Defines who you are and differentiates you from noisy, non-differentiated messaging and junk content to improve the quality of your engagement, expand your digital footprint, and lead the way for product, service, marketing, and sales going forward.
Marketing Strategy
Underpinned by competitive intelligence and the brand strategy, marketing strategy pulls together the go-to-market for entering or creating a new category, bringing new products to market, and ensuring that marketing activities are engaging the right audiences at the right time for the right reasons while compelling them to engage with you.
Board & Investor Presentation
Clearly presents opportunities, insights, supporting data, and strategic plans that capture interest, attention, and most importantly, investment in your vision, recommendation, and leadership.
03 - Retained services
Fractional Strategic Business Consulting
For clients who cannot yet justify an FTE, executive-level strategic role but are at a critical point requiring that insight and expertise, we offer blended expertise which can provide the perspective and strategic acumen for roles like CMO, CGO, CXO, CDO, CSO, and even CAIO.
On-going Oversight & Management
We provide continuity of management and performance optimization to remain close to the KPIs to make adjustments in realtime, provide insights for decision-making, and double down on success. This is especially valuable for clients with smaller internal teams that may lack the bandwidth or skillsets for the work involved.
ORG Change & Capability Building
We facilitate and lead organizational change typically involving the sales and marketing teams and how they partner together. We also work directly with marketing teams to expedite a digital transformation to modern marketing technologies and techniques, building internal skillsets and the right team to carry these programs forward.
